You have a great product. Now what ?

Innovation is different from R&D, in that it infers a successful business outcome of your product. We work with selected start-ups on a case-by-case basis to develop sales and/or position their product.

Product-market fit

It may be tempting to just head down and run, but the right sales strategy usually starts with finding the right positioning. We can help you:

• Analyze the market situation
• Measure market appetite for your solution
• Refine the pricing
• Target the right customer segment

Reference customers

Once upon a time, “nobody [was] getting fired for buying IBM”. Because they can increase your conversion ratio tremendously, we recommend to get reference customers before allocating significant resources in marketing, especially if you operate in B2B.

Reference customers are paying customers who are willing to be an official reference for your company. We work with a vast network of C-level decision makers who may be interested in your solution. However, we do not push a deal if there is no match, which is why we only work with start-ups having tested and relevant solutions.

Automate sales

How much does a sale costs you ? How long do you need to set up a new customer account ? At some point, sales automation comes in the way of scaling. We can help you use the right tools and KPI to generate leads, optimize conversion, and put in place self-provisioning. This is especially relevant if you operate in the SaaS industry.