There are many blogs and publications about digital and its disruptive way to change how we live. This one is a modest effort to contribute to the community, with (hopefully) some different points of view than what can be found in mainstream media. With that said, and not least, it is also a tool for self-improvement for the author, by structuring concepts and exchanging ideas with interested parties.

Before going any further, it is worth emphasizing a few bits of context that may be useful to understand the perspective of this blog:

• about Digital: we adhere to the vision first formalized by Carlota Perez that the world is going through the deployment phase of the technical revolution of the digital age. In short, this revolution started by the invention of the transistor, and we are now at the point where the technology is sufficiently mastered and cost-effective for it to spread across all sectors of the economy. This is the moment when institutions and legal frameworks are adapting to the situation.
• about Disruption: we will stick to Clayton Christensen‘s definition of disruption. That is, a way by which an initially inferior product or service, albeit with a drastically lower price, takes over well established solutions and becomes the standard. You may think of the PC replacing the mainframe: the PC was less powerful, but much cheaper to own and operate. Clayton Christensen very well described how disruption happens for incumbents. There are many examples of the Innovator’s Dilemma, one most remarkable being Kodak — who invented the very technology that made it irrelevant.
• about Innovation: we define innovation as a process aiming at generating a comparative advantage in either cost structure and/or product or service features. This is clearly not just R&D, and it may not even involve new technologies, but at the end it translates in market adoption and (let’s dare say it:) S-A-L-E-S resulting from market traction !

Together, the broad availability of digital know-how, the wide adoption of smartphones (shall we say “pocket computers”?), and the understanding by established elites of what is happening, make blue ocean strategies easier to implement, and opportunities aplenty — all of which are candidates for this blog to talk about.

We hope you enjoy reading this blog. Please do not hesitate to voice up where relevant in the comment section, or even contribute by submitting your own post!